The manufacturing sector in India has undergone evolutionary changes over the last four decades with the country itself transforming from a protected economy to anopen market. Amid these changes, what has remained constant is the endeavour of Industrial Products Finder (IPF) to equip Indian industries with informationthat enables them to face the dynamic market place.

IPF, launched in 1972, is today one of the oldest and most trusted brands in the industrial publication space in the country. It is one-stop-shop solution provider for all the sourcing/procurement needs of the Indian manufacturing sector. Published by Asapp Info Global Group, IPF offers a holistic experience to readers and advertisers through its print and multiple online offerings (website and social media platforms), and industry-focused events. The publication is an important media link in the purchase cycle and companies - both big and small - rely heavily on IPF for information pertaining to new products and technologies.

Industrial Product Finder (IPF) ensures a comprehensive coverage on all industrial/engineering products & services providing manufacturers a dual forum (print and online) to display their ware and also source products using it. IPF is the country’s truly pan-India publication with presence in all major cities like Mumbai, Delhi, Kolkata, Bangalore, Chennai, Coimbatore, Ahmedabad, etc.

Every month IPF reaches to more than 50,000 readers through its magazine and website which offers an assortment of news, views/interviews, technical articles, product information, etc. The readers include Owner/Entrepreneurs/CEOs/CTOs, Purchase/Procurement Heads, Production Plant Head, Researchers & Scientists and Technical Heads of various institutions. Readers are spread across the country including 27% from West, 23% from North, 24% from South, 16% from East and 10% from Central India.

IPF is widely circulated to manufacturing sectors including automobile and auto components, electrical & electronics,machine tools, hydraulics & pneumatics, printing & packaging, plastic processing, chemical & pharmaceuticals, mining & steel, FMCG, and general engineering industries. The magazine reaches out to various government institutions for their sourcing requirements including Defense, Railways, Science & Technology, and Research & Development.

As part of its extension programme to connect better with the stakeholders, Industrial Product Finder annually hosts IPF Industrial Excellence Awards- the only event that recognises innovative products in a wide range of categories. Awards are presented to companies and individuals to appreciate and acknowledge their contribution tothe growth of the manufacturing sector.

IPF has be an iconoclast breaking away from the old pathway and creating a new trail to fulfil the needs of ever-evolving readers. Hence, even before the dotcom boom began, IPF was the first in India to offer information about latest products and technologies online through its website - www.ipfonline.com. Today, in line with changing market requirement to cater to on-the-move customers, IPF offers content in digital format so that readers can consume information anytime, anywhere.

PF will continue to provide Indian manufacturers with business-relevant information to give them a competitive edge in the market place, and help them in making India a global manufacturing hub; thus, fulfilling the goal of “Make in India” campaign.